OUR SMALL PART IN THE GOOD FOOD CHAIN

Despite difficult times in many sectors, one area of Ireland's economy is bucking the trend and performing better than ever. Our farming sector is ploughing Ireland's way to recovery. And with  the world's population ever growing; the pressure on food production and ''good food'' production in particular will be with us  to stay. Worldwide there has been a huge move from processed mass produced foods to quality fresh produce and Ireland stands to gain considerably from this. Why? Well because quality food is what we do here. With ample water supplies, good fertile soils and temperate climate, Ireland produces some of the worlds finest food produce.

Kildare is a particularly fertile and productive county. In our immediate area we produce some of the worlds finest beef and lamb. Rapeseed is grown for oil production. Wheat, potatoes and arable crops of all kinds thrive in our limestone rich soils. Our proximity in relation to the capital and port is a significant advantage for Kildare also. Our farms and farmers are busy and productive.

So where do Heffernan Tyres fit in? For over 50 years our business has been closely associated with local primary producers. The modern farmer utilises all up to date technology and machinery to maximise his/her performance and production. Tyres and good tyre advice are all important to keep Tractors, Harvesters and implements on the move. Heffernan tyres in close collaboration with Firestone Agri are providing excellent quality tyre products, technical advice and service back up for Agri Businesses throughout the province.

For instance in the area of pressure maintainance and calculation, our local farmers are using a smart phone App from Firestone to get maximum performance from their tyres. Pressures are all important to minimise fuel usage and provide the right traction in variable conditions. Our staff are well trained and operate on farms via our mobile service which is 24/7 all year round.

We like good news stories at Heffernan Tyres. Positive news which indicates that the country is moving forward are welcome here. Our local farmers are part of that good news story. Long may it continue. We will be right there with them.